Informal Meet & Greet // “No One Buys Your Product. They Buy This Instead.”

Whether you’re in sales or simply influencing decisions, this is a peek behind the curtain you won’t want to miss! Dave Dexter shares what 25+ years in multifamily sales has taught him: buying decisions aren’t always logical. They’re emotional, driven by pain points, and often misunderstood.

Dave will break down why discovery (not your pitch deck) is the real key to helping customers buy, and how the best salespeople act more like trusted advisors than “closers.”